Apt Name lets you see how your app name will look under your icon in springboard. Have you ever asked your developer for a character count and have her tell you "its complicated?" It is complicated! Its hard to tell if your name will fit in the space. It has to do with the font kerning and what letters your name uses. Apt Name eliminates the need for the back and forth with a developer to see if the name will fit. Apt Name lets use you choose an icon from your Documents folder (iOS 4.0 required.) It lets you keep a list of names for future reference, and email a picture of your fitted name to the team.